My very first snowboard jacket was a ’93 Bonfire purple corderoy collarless piece of crap. It would absorb more water than a Shamwow on any given day, but I loved it, and I didn’t care.
Times have changed; Bonfire has grown into an outerwear juggernaut. There designs are rider driven and an extensive amount of R & D goes into each and every piece.
Windells Academy recently received the opportunity to have a tour of Bonfire Headquarters in downtown Portland, OR. From global marketing to design all the way to finance, you’ll be surprised to know that only 12 people work in house at Bonfire!
I’m hoping they’ll break be me off with some 25k gear…
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