Ok, ok, yes, it’s great that summer has arrived. Flipflops are spectacular, sand between the toes feels amazing, and dipping feet into lakes,rivers, and oceans is a nice reprieve from boot-bound winter months. A suntan(burn) on skin other than my face from nose to chin is a pleasant reminder that shorts and t-shirts are the seasonal uniform. BBQs, beach volleyball, slowpitch softball, boats, sunny hikes, SUPing, biking, climbing, coffee on Main Street, tubing…; the summer activities list is endless, the gals are sunkist, and everybody smells like Coppertone (mmmm…sunscreen is the best perfume.) However, I find myself daydreaming about the white room, graupel laden wind blowing sideways, hiking in single digits on frozen scree fields to get to the goods, the initiation of the turn…ahhhhh. It’s an undeniable fact of my existence: I love winter. I love to ski. I love the snow.
I take solace knowing I am not alone. I am surrounded by winter loving, mountain day dreaming ski and snowboard *bums here at The House. We find it easiest to deal with our drifting minds by laughing at the stereotypical remarks found on every hill. These two clips are oldies but goodies. Laugh, high5, and dream of next winter my friends. It’ll be here before you know it. Until then, we call next on bocce…
*Bum, when in reference to an avid skier or snowboarder, is a term of endearment like Bro, Brah, or Mi Amigo/Mi Amigs
Born in 2002, 4FRNT is one the youngest manufacturers of skis and skiing equipment but has quickly matured to an industry leader in cutting edge style and technology. At the beginning of the ’00s 4FRNT Founder Matt Sterbenz had grown tired of how bland, sterile, and homogeneous modern skiing was becoming. Sterbenz, along with like-minded disgruntled skiers, took matters into their own hands, forming 4FRNT, and thus “Rider owned. Rider inspired.” became their battle cry. Their core of today’s elite pro athletes help to engineer skis like the Hoji,David Wise’s Gold Medal ski the Wise, the YLE, and the Devastator. 4FRNT works tirelessly to break free of mundane industry standards and change the way the world perceives freeskiing. At it’s core skiing is fun, a “kid’s game,” and this fact is not lost on Sterbenz and his crew. They incorporate innovative designs, ski shapes, and utilize the best materials and technologies available: Reflect Tech, Camber/Reverse Camber profiles, blends of Cap and Semi-Cap Construction, Tip and Tail Taper. 4FRNT uses “Tons of Tech” for one specific goal: an unmatched riding experience to deliver the biggest smile possible.
This past January at the SIA On Snow Demo at Copper Mountain, I had the opportunity to ski on the 2015 fleet and pick the brain behind the 4FRNT operation. Matt Sterbenz may be one of the most animated, passionate, and “ski tech” savy skiers I have ever met. One chair ride with Matt will have you fired up, ready to charge and shred, and educated in the geometry and engineering within the 4FRNT design. Since kicking the door down in ’02, Sterbenz and crew have harnessed the power of their passion and discontent with ski industry norms to innovate and inspire. When you ski 4FRNT, you ride the essence of the sport, dedication, creativity, and fervor. Very simply put, you’ll have one hell of a good time.
Strange Brew is back at it again in Strange Tapes Episode 7 – Boreal Boys. It looks like everyone across the country has been borrowing the Strange Brew’s riding style. Technically this is the 9th Episode because of the bonus episodes 3.5 -Elm, and 6.5 B-Footy. Rumor has it that the full movie will be ground breaking and we’re looking forward to it. Read More
It’s always great to see a handful of our team riders and close friends riding together. With Afton Alps stepping up their game with the assistance of SPT we decided to thrash what they had to offer; it turns out that everyone had a blast shooting this one day edit.
Riders: Riders: Hunter Murphy, Walker Murphy, Justine Pinkerton, Todd Kirby, Mitch Kirby, Ryan Paul, Brennen Swanson, and Tyler Anderson.
1 (800) 409-SNOW