Life at the 4FRNT

4frnt_Logo___1

 

Born in 2002, 4FRNT is one the youngest manufacturers of skis and skiing equipment but has quickly matured to an industry leader in cutting edge style and technology. At the beginning of the ’00s 4FRNT Founder Matt Sterbenz had grown tired of  how bland, sterile, and homogeneous modern skiing was becoming. Sterbenz, along with like-minded disgruntled skiers, took matters into their own hands, forming 4FRNT, and thus “Rider owned. Rider inspired.” became their battle cry. Their core of today’s elite pro athletes help to engineer skis like the Hoji,David Wise’s Gold Medal ski the Wisethe YLE, and the Devastator. 4FRNT works tirelessly to break free of mundane industry standards and change the way the world perceives freeskiing. At it’s core skiing is fun, a “kid’s game,” and this fact is not lost on Sterbenz and his crew. They incorporate innovative designs, ski shapes, and utilize the best materials and technologies available: Reflect Tech, Camber/Reverse Camber profiles, blends of Cap and Semi-Cap Construction, Tip and Tail Taper. 4FRNT uses “Tons of Tech” for one specific goal: an unmatched riding experience to deliver the biggest smile possible.

This past January at the SIA On Snow Demo at Copper Mountain, I had the opportunity to ski on the 2015 fleet and pick the brain behind the 4FRNT operation. Matt Sterbenz may be one of the most animated, passionate, and “ski tech” savy skiers I have ever met. One chair ride with Matt will have you fired up, ready to charge and shred, and educated in the geometry and engineering within the 4FRNT design. Since kicking the door down in ’02, Sterbenz and crew have harnessed the power of their passion and discontent with ski industry norms to innovate and inspire. When you ski 4FRNT, you ride the essence of the sport, dedication, creativity, and fervor. Very simply put, you’ll have one hell of a good time.

 

CHECK OUT THE 2015 4FRNT SNEAK PEEK

Read More

Strange Tapes Episode 7 – Boreal Boys

Strange Brew is back at it again in Strange Tapes Episode 7 – Boreal Boys.  It looks like everyone across the country has been borrowing the Strange Brew’s riding style.  Technically this is the 9th Episode because of the bonus episodes 3.5 -Elm, and 6.5 B-Footy.  Rumor has it that the full movie will be ground breaking and we’re looking forward to it. Read More

Olympics – Big Air & Team Boardercross

Big Air

 

USSA Big Air and Team Boardercross Proposal

 

 BARCELONA, Spain (June 3) – On the heels of the successful debut of new Olympic events like slopestyle snowboarding, the U.S. Ski and Snowboard Association (USSA) is proposing the addition of two new Olympic snowboarding events. The USSA will make its formal proposal to the International Ski Federation (FIS), the sport’s governing body, when its entire membership meets June 1-6 in Barcelona for its FIS Congress for the inclusion of big air snowboarding and team snowboardcross. Big air has been contested at the FIS World Championships since 2003 while SBX has been an integral and popular Olympic event since 2006.

 

Read More

The House Crew @ Afton Alps

It’s always great to see a handful of our team riders and close friends riding together.  With Afton Alps stepping up their game with the assistance of SPT we decided to thrash what they had to offer; it turns out that everyone had a blast shooting this one day edit.

Riders: Riders: Hunter Murphy, Walker Murphy, Justine Pinkerton, Todd Kirby, Mitch Kirby, Ryan Paul, Brennen Swanson, and Tyler Anderson.

 

Keep It Secret Keep It Safe – Teaser

Keep It Secret Keep It Safe is going to blow minds.  How do I know that?  We’ll, because this teaser rips.  There’s a new generation of riders emerging out of the wood work and it’s everyone in this video. Good job guys.

Featuring: Kyle Kennedy, Calvin Green, Dane Byron, Eric Dommeyer, Kayli Hendricks, Tony Daniel Wagner, Logan Herber, Grady Tank, Tony Reamer, Mike Skiba, Sam Schligen and friends.

Filmed primarily by: David Murphy, Eric Dommeyer, Tony Daniel Wagner and David Powell.

Edited by Tony Daniel Wagner.