2012 marks the 10 year anniversary of Holden. From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led. Our collaboration with Impossible – Timeless in an Instant – is an online photo competition and exhibition, and a special edition product release including a Holden customized Polaroid SX 70 camera, Tanner Goods leather camera case and custom Holden PX 680 color shade film.
To help celebrate this collaboration, Holden has chosen 10 well known photographers to use Impossible film to shoot and capture their vision of an independent lifestyle through analog instant photography. The photos will be traveling in an international exhibition throughout Impossible galleries worldwide as well as other prestigious spaces to be announced later this year. Selected images will then be used to create a limited edition Holden x Impossible tee shirt collection, available at holdenouterwear.com, selected boutiques worldwide, and all Holden x Impossible exhibitions. Holden will be revealing new photos from a different photographer each week. Here are the ten photographers we chose – they could choose you to be number 11…
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