Born in 2002, 4FRNT is one the youngest manufacturers of skis and skiing equipment but has quickly matured to an industry leader in cutting edge style and technology. At the beginning of the ’00s 4FRNT Founder Matt Sterbenz had grown tired of how bland, sterile, and homogeneous modern skiing was becoming. Sterbenz, along with like-minded disgruntled skiers, took matters into their own hands, forming 4FRNT, and thus “Rider owned. Rider inspired.” became their battle cry. Their core of today’s elite pro athletes help to engineer skis like the Hoji,David Wise’s Gold Medal ski the Wise, the YLE, and the Devastator. 4FRNT works tirelessly to break free of mundane industry standards and change the way the world perceives freeskiing. At it’s core skiing is fun, a “kid’s game,” and this fact is not lost on Sterbenz and his crew. They incorporate innovative designs, ski shapes, and utilize the best materials and technologies available: Reflect Tech, Camber/Reverse Camber profiles, blends of Cap and Semi-Cap Construction, Tip and Tail Taper. 4FRNT uses “Tons of Tech” for one specific goal: an unmatched riding experience to deliver the biggest smile possible.
This past January at the SIA On Snow Demo at Copper Mountain, I had the opportunity to ski on the 2015 fleet and pick the brain behind the 4FRNT operation. Matt Sterbenz may be one of the most animated, passionate, and “ski tech” savy skiers I have ever met. One chair ride with Matt will have you fired up, ready to charge and shred, and educated in the geometry and engineering within the 4FRNT design. Since kicking the door down in ’02, Sterbenz and crew have harnessed the power of their passion and discontent with ski industry norms to innovate and inspire. When you ski 4FRNT, you ride the essence of the sport, dedication, creativity, and fervor. Very simply put, you’ll have one hell of a good time.
The Wild One herself is at it again. House Rider Alex Taran (@alex_taran), our very own skiing version of Patti Smith, is by far the gnarliest chica on two planks on any side of the Mississippi. This past March while California’s winter drought was sucking up the passion from “normal” skiers, Alex ventured deep into the Sierra backcountry to chase winter down. Along with her was everybody’s favorite skiing vegan, David “Cruchy Granola” Steele (@davidpowdersteele). The duo had to constantly change plans and routes due to adverse weather, bulletproof snow, road closures, and every other curve ball under the sun life offers up when a mission is in progress. Hardship? Ha, no way. These two rolled with the punches and ski’d some killer lines including “Hole In The Wall” by Mammoth Lakes. The trip was so much fun in fact that it was hard to control bodily functions…they don’t call her Sh*tshow for nothin’.
Hole In The Wall
Alex Taran jump tunin’ on bulletproof inthe middle of Hole In The Wall
Oooopsie…too much fun
Keri Herman grew up in Bloomington, MN, moved out to Colorado for college, and blew up on the international freeskiing scene. She was fortunate enough to represent the Stars and Stripes in Sochi this winter. EpicTV gave the tater tot casserole loving aerialist a GoPro and let her go wild. What she recorded in her video diary, entitled Rise and Shine, is one of a kind and pretty darn hilarious. She even captures House Team Rider and Women’s Halfpipe Gold Medalist Kaitlyn Farrington spilling coffee on her white Team USA pants. Look for cameos from fashionably confused Nick Goepper, a strutting Devin Logan, a sleepy Joss Christensen and Gus Kenworthy, and more by clicking READ MORE below.
Check out the ski that got Keri to the Olympics here!
Oops…House Team Rider Kaitlyn Farrington spills a cup-a-joe on some special pants…
House Rider Garrett Russell is joined by his compadres/teammates from LINE to shred some Spring laps and practice his best impression of Brad Pitt in a River Runs Through It. GFunk swaps his fly fishing vest and waders for Full Tilt Boots and LINE Skis in order to style out some park laps this past week at Mammoth Mountain. Garrett’s Spring has been super busy and ski-focused. He has slayed Mammoth, chased winter into the backcountry, will be heading to Woodward at Copper with LINE on June 15th, and then to Bariloche, Argentina for another season with SASS Global Travel. The man is a traveling ski wilbury. We are lucky enough to get to go along for the ride. Keep it locked with The House for updates on Garrett’s ski-ventures this summer. He never stops #chasingwinter! Read More
Here is the latest and greatest from our chica loca, Team Rider Alex Taran. Original blog posted at http://www.alexandrataran.com/.
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