4FRNT Skis Pro Thayne Rich built skis and answered questions during a livestream on July 31. Set in the Salt Lake City Batcave, the 4FRNT White Room, Rich delivers on the company’s moniker of “Rider Owned-Rider Inspired.” 4FRNT has revolutionized the ski industry with innovative designs, taking direction from their skiers to create the unmatched skiing experience. Company founder Matt Sterbenz champions the use of the sports greatest and most influential riders’ experience to steer the direction of ski builds and technology. This is not factory pressed blandness or cookie cutter repeats. This is inspiration personified. This is innovation coming to fruition. Grab a treat and pull up a comfy seat. Enjoy watching skiing’s Michelangelo create his David.
Photo by Will Wesson; LINE Pro Rider, GFunk Bestie, All Around Good Guy
LINE Skis teammate Will Wesson just so happened to snap a few photos of the Intergalactic Skiing Space Ranger, House Rider Garrett Russell, at Woodward at Copper. Garrett’s famed Nose Block is sent further up the richter scale with the elusive Backpack Grab while LINE teammate Jon Hartman(another great mustache) lays a saucy under slash. Kelly Karis, videographer for Woodward at Copper, happened to capture the mind blowing trick. See the video below:
See the entire photo gallery on ESPN.com HERE!
Garrett is gearing up for more ski antics. He will be exploring the Patagonian Andes and Bariloche, Argentina for the remainder of the Southern Hemisphere’s winter. The House is sending a team to document Garrett’s 10th year guiding for SASS Global Travel. Keep it locked here for updates. #GarrettRussellExperience #theGRE
Ok, ok, yes, it’s great that summer has arrived. Flipflops are spectacular, sand between the toes feels amazing, and dipping feet into lakes,rivers, and oceans is a nice reprieve from boot-bound winter months. A suntan(burn) on skin other than my face from nose to chin is a pleasant reminder that shorts and t-shirts are the seasonal uniform. BBQs, beach volleyball, slowpitch softball, boats, sunny hikes, SUPing, biking, climbing, coffee on Main Street, tubing…; the summer activities list is endless, the gals are sunkist, and everybody smells like Coppertone (mmmm…sunscreen is the best perfume.) However, I find myself daydreaming about the white room, graupel laden wind blowing sideways, hiking in single digits on frozen scree fields to get to the goods, the initiation of the turn…ahhhhh. It’s an undeniable fact of my existence: I love winter. I love to ski. I love the snow.
I take solace knowing I am not alone. I am surrounded by winter loving, mountain day dreaming ski and snowboard *bums here at The House. We find it easiest to deal with our drifting minds by laughing at the stereotypical remarks found on every hill. These two clips are oldies but goodies. Laugh, high5, and dream of next winter my friends. It’ll be here before you know it. Until then, we call next on bocce…
*Bum, when in reference to an avid skier or snowboarder, is a term of endearment like Bro, Brah, or Mi Amigo/Mi Amigs
Born in 2002, 4FRNT is one the youngest manufacturers of skis and skiing equipment but has quickly matured to an industry leader in cutting edge style and technology. At the beginning of the ’00s 4FRNT Founder Matt Sterbenz had grown tired of how bland, sterile, and homogeneous modern skiing was becoming. Sterbenz, along with like-minded disgruntled skiers, took matters into their own hands, forming 4FRNT, and thus “Rider owned. Rider inspired.” became their battle cry. Their core of today’s elite pro athletes help to engineer skis like the Hoji,David Wise’s Gold Medal ski the Wise, the YLE, and the Devastator. 4FRNT works tirelessly to break free of mundane industry standards and change the way the world perceives freeskiing. At it’s core skiing is fun, a “kid’s game,” and this fact is not lost on Sterbenz and his crew. They incorporate innovative designs, ski shapes, and utilize the best materials and technologies available: Reflect Tech, Camber/Reverse Camber profiles, blends of Cap and Semi-Cap Construction, Tip and Tail Taper. 4FRNT uses “Tons of Tech” for one specific goal: an unmatched riding experience to deliver the biggest smile possible.
This past January at the SIA On Snow Demo at Copper Mountain, I had the opportunity to ski on the 2015 fleet and pick the brain behind the 4FRNT operation. Matt Sterbenz may be one of the most animated, passionate, and “ski tech” savy skiers I have ever met. One chair ride with Matt will have you fired up, ready to charge and shred, and educated in the geometry and engineering within the 4FRNT design. Since kicking the door down in ’02, Sterbenz and crew have harnessed the power of their passion and discontent with ski industry norms to innovate and inspire. When you ski 4FRNT, you ride the essence of the sport, dedication, creativity, and fervor. Very simply put, you’ll have one hell of a good time.
The Wild One herself is at it again. House Rider Alex Taran (@alex_taran), our very own skiing version of Patti Smith, is by far the gnarliest chica on two planks on any side of the Mississippi. This past March while California’s winter drought was sucking up the passion from “normal” skiers, Alex ventured deep into the Sierra backcountry to chase winter down. Along with her was everybody’s favorite skiing vegan, David “Cruchy Granola” Steele (@davidpowdersteele). The duo had to constantly change plans and routes due to adverse weather, bulletproof snow, road closures, and every other curve ball under the sun life offers up when a mission is in progress. Hardship? Ha, no way. These two rolled with the punches and ski’d some killer lines including “Hole In The Wall” by Mammoth Lakes. The trip was so much fun in fact that it was hard to control bodily functions…they don’t call her Sh*tshow for nothin’.
Hole In The Wall
Alex Taran jump tunin’ on bulletproof inthe middle of Hole In The Wall
Oooopsie…too much fun
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