Sexiest Man Alive – Shane Weber

Sexiest Man Alive - Shane Weber

Sexiest Man Alive

That’s right, People Magazine awarded House Boardshop employee and overall man hunk Shane the Sexiest Man Alive.  If it wasn’t for his baby blue eyes, chiseled jaw line, and flawlessly sculpted hair Shane would be just another average joe, but he’s not.  If you think Adam Levine can get the ladies, he stands no chance against what Shane pulls in.  Not only is Shane a total babe, but he loves back lipping boxes on his skateboard and snowboard!

Eric Roner Sends 800ft Cliff on SnoMo

A Tribute To Shane McConkey

 

In this episode of Roner Vision, Eric Roner needs to get rid of the snowmobile he was given by his friend, the late and great Shane McConkey. How does a professional skier, BASE jumper, and dare devil badass free space in his garage for a new SnoMo? Does he sell it, does he put it out to pasture, does he junk it? Nope. He drives it off an 800 ft cliff. It is actually a fitting and touching memorial BASE jump. Shane would be proud…but he would have done it naked.

Nike LED Snowboard Boots: Nike LunarENDOR Snowboard Boots

Nike LunarENDOR Quickstrike Snowboard Boots

Nike LunarENDOR Quickstrike Snowboard Boots

Nike dropped there most high tech snowboard boot they’ve ever made early in the fall of 2013.  It was called the Nike Lunarendor Snowboard Boot and featured more tech than anyone though possible, and then this happened; the Nike LunarENDOR Quickstrike Snowboard Boots.  The Nike LunarENDOR Quickstrike Snowboard Boots feature the same tech as the Nike Lunarendor Snowboard Boots – most notably Lunarlon Cushsioning, Interchangeable Flex Inserts, Free Sole, Heat Moldable Liners, and a Flywire Harness, but then they add some spice to the Quickstrike.  The spice is LED lights, 30 of them embedded into the swoosh.  Damn. Read More

Brady Lem – Summer 2013

Brady Lem is from Minnesota.  Brady Lem rides for Burton Snowboards.  Brady Lem is a good snowboarder.  Brady Lem wants you to watch him get rad at Windells, High Cascade, and Woodward Tahoe.

Film: Cole Taylor, Tyler Maylay, Alexandra Erickson, Ian Macy, Paul Heran, Danny Kern
Edit: Danny Kern
Music: Edith Piaf – Je Ne Regrette Rien

McConkey’s G.N.A.R. Lives On

Squallywood: A Vibe for All Ski Towns

gnar-poster

“Squallywood” began as the affectionate nickname for the ski-able terrain under the famous Squaw Valley KT 22 lift. On powder days a fever burns in every skier and snowboarder; a fact of mountain life true in any resort town. However, in Squaw, there is an intimacy of the shared stoke between mountain crushers and KT22 line riders. Skiers and boarders fly closely over the extreme terrain. Loving and heartfelt heckling can be heard as one tries to get radical, extreme, and gnarly. The area became known as Squallywood. Rob Gaffney, of the ski-famous Gaffney Brothers, wrote a book of the same title to serve as a guide to the many lines presented in the rocky slope and technical terrain. At the end of the text is a detailed description of the game known as G.N.A.R. The game serves as a reminder to not take skiing too seriously, to stoke the fire of the inner goof ball, and to make as many others smile while your looking to find your own. It’s a game and a vibe which reaches further than Squaw, though the term was coined there. It exists in all mountain ski towns. It evokes the inspirational stoke of one of it’s founders; the late and great Shane McConkey. McConkey was the most influential skier of all time and the goofiest. His extreme humor almost overshadowed his creative skiing. He still serves as a reminder that skiing at its core is an activity for pure enjoyment, pure fun. G.N.A.R. reminds us all not to take ourselves too seriously and to never act like Joe Extreme Cool Ski Guy. Have fun, kick ass, smile, and above all else get GNARly!

By the way, I’m the best skier on this blog. I stick uphill ice…every time. (500 G.N.A.R. points!!!)

Brush up on your G.N.A.R!!!

Check out the GNARly celebration!